Broadcast...what a strange word.
I think the word "Broadcast" is even more relevant today due to the vast number of media outlets. Ads, spots, commercials still hold a special place in our collective hearts. From those horrible flashing text Ads at midnight, to mini movies on cable, these 60, 30, 15, 10 and even 1 second spots can sometimes made, or break, a product or brand. Luckily for many clients, the ability to reach the masses is within reach for their budgets. Thanks to advances in production technology and experienced professionals.